This website was created to connect existing companies with their potential successors. This simplifies and enables entrepreneurial succession, such as across generations or for exiting entrepreneurs. Therefore, this website seeks to prevent the closure of otherwise operational businesses as well as the related potential loss of employment (e.g., small family run business that served its town for generations, entrepreneurs seeking to monetize their business due to competing demands on their time).

Simultaneously, this website supports those individuals seeking an entrepreneurial journey by acquiring an established business, avoiding the uncertainty associated with early-stage start-up businesses (e.g., an individual seeking to become an entrepreneur after several years in managerial positions).