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Suggestions for seller advertisements

Choose a meaningful advertisement title that emphasizes a special feature of your business (e.g., long-established dental practice, with loyal customer base)
Include different keywords that describe your industry and/or type of business (e.g., pizzeria and restaurant or cafeteria and coffee shop). The more different terms you use, the more likely your advertisement will be displayed to potential prospects in a search query
Describe your business honestly, providing a realistic picture, without leaving out important details (e.g., typical sales, number of employees, rent payable or owned premises, potential handover period)
What products or services does your business provide?
What industry does your company operate in?
What is the company’s typical level of sales?
What is the market situation (e.g. limited competition nationally or in close proximity)?
Describe the typical customer (e.g. retail, or business)
Does the company sell in Malta alone, or even internationally?
Does your company have any notable features (e.g., long-term customer contracts or multiple sites)?
How long has the company been in existence?
How many employees do you have?
What is the reason for the sale?
Write clearly and concisely, using bulleted lists if possible
You are not required to include an asking price, though you might want to if you already have a reasonable price you would like to guide prospective buyers to

Selling advertisement example

Title
Well-established confectionery business for sale due to owner’s retirement.

Abstract
Successor wanted for long-established confectionery specialist shop in prominent village centre location, including high-quality own brand, trained staff and loyal customer base

Business description

Established Brand: Immediate recognition and customer loyalty with a trusted brand known for quality and variety over decades.
Prime Location: Situated in a high-traffic area, this business benefits from consistent foot fall traffic and a strong community presence.
Diverse Product Range: The business offers a wide selection of products, including typical Maltese specialities such as honey rings, water biscuits and date rolls, plus seasonal varieties. Recently, the confectionary started catering for gluten free options to cater to all tastes.
Well-Invested Operation: The business has all the requisite equipment, inventory, and skilled workforce to operate, with its 3 employees working for the company for 10+ years.
Growth Potential: Expand the business through online sales, catering, and partnerships with local events to increase revenue streams and customer base.
Support Included: The current owner is willing to provide training and support during a transition period to ensure your continued success.

This is more than just a busines – it’s a chance to own a beloved part of the community and continue a legacy of bringing joy to our customers through sweet treats.

Location
Central Malta

Number of employees
3 employees

Last annual turnover
EUR350–500,000

Asking price
Contact advisor for details

Owned property
The business owns its premises and can be sold with the premises or without, for rent

Suggestions for buyer advertisements

When advertising yourself as an interested business buyer, please consider mentioning the following areas:
What industry (e.g., sector) are you interested in buying? The entry form allows you to enter three categories
Do you have relevant qualifications or industry experience or general managerial experience you would like to mention to prospective sellers to build credibility?
Would you be buying as an individual or a company e.g., a company that provides a related product or service
You might want to mention why you are interested in taking over a business?
What size of company are you interested to buy e.g., selling price up to €250,000 or €1,000,000. You might want to specify a higher amount e.g., perhaps the property can be retained by the seller or the seller is flexible on payment terms
How would you expect the handover e.g., would require several months
Do you have a timing in mind? e.g., available to purchase business immediately or starting January 20XX
Are you interested in any particular region only e.g., Malta-only or Gozo-only

Please note that since your situation might change, you will be asked to renew your “purchase request” form every 2 years, otherwise the form will be deleted.

For example, a dentist that has graduated and completed training could advertise seeking to purchase an established dental practice from a dentist that is close to retirement. That way, the young dentist could reduce the risk of starting and building a practice i.e., investing in equipment, before being sure of winning a client base. A handover period would further allow the young dentist to develop his experience running a practice with support from the retiring dentist, and perhaps retain the retiring dentist to consult after either on specific cases or even on reduced hours should the retiring dentist still wish to continue some limited practice. With time, the young dentist would look at effecting improvements to the practice e.g., replace the existing dental equipment with modern equipment, digitalize the appointment system, increase the number of dental chairs to accommodate specialists etc. An advertisement outlining the above considerations would potentially resonate with a retiring dentist without an obvious successor, who might be interested to reach out to sell his practice. This example extends across industries, and is equally applicable to hairdressers or confectionery shops.

Trident Park, No. 1, Level 1,Mdina Road, Zone 2, Central Business District,Birkirkara CBD 2010, Malta
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